DENTAL MARKETING VIDEOS
Dentists Split on the Use of Lasers to Fight Gum Disease (video)
50% of dentists use dental lasers to fight gum disease, while the other 50% do not use lasers on soft tissue. At least this is what dentists told us when we asked about dental lasers. "I am on my fifth laser and been using them for the last 17 years," said a periodontist. A dental implant … [Read More...]
Dental Loans: Inside Financing Can Be a Disaster (video)
An Ohio prosthodontist offers stern advice for dentists considering offering inside financing: “We've never offered inside financing. Everyone I've talked to says DON'T DO IT!" Regardless, it's essential for dental practices to have some type of patient-financing option, and to manage it … [Read More...]
Warning: Dental Patients Are Using the Internet to Find Dentists (video)
A Washington orthodontist advises dentists to search for themselves online. He says, "From a marketing point of view, all dentists should know if and where they are on search engines (increasingly patients pick their dentist from an Internet search), and what is being said about the … [Read More...]
INTERNET DENTAL MARKETING
Some Dentists Approve of Dental Schools Favoring Male Applicants (video)
42% of dentists surveyed would approve of gender profiling at dental schools - that is, of favoring male dental student applicants under the theory that will, statistically, more work total hours over the course of their careers. But 58% of dentists were opposed to giving preference to male … [Read More...]
Dental Marketing Generates 4 to 5 New Patients a Month (video)
"Dental marketing is amazing," raved one dentist. "I see more cosmetic dentistry patients from the sleep apnea site than from the cosmetic advertising." 40% of dentists surveyed said that Internet dental marketing generates new patients and a positive return on investment. The remaining 60% … [Read More...]
Dentists: Do You Want To Quit the ADA? (video)
26% of dentists surveyed dropped their ADA membership or local dental association. General dentists were twice as likely as specialists to have quit the ADA (28% as compared to 14%). When we asked dentists if political disagreements or other differences of opinion had caused them to quit the … [Read More...]
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Maximize Your Dental Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
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